Document coach
Blog Post
One sharp idea, argued well — not another content-shaped object.
The internet does not need more content; it needs your one genuine insight, argued clearly. This guided writing session works like a session with a sharp editor: it pushes you to name the single thing you want readers to remember, open with a hook that creates real curiosity, back your argument with stories and evidence only you can provide, and end with something for the reader to do. Your core idea and reader stay beneath the draft as working notes — the post itself is a headline and flowing prose: the hook, the argument, the evidence, and the landing.
What this expert will cover
- 3 questions
Core Idea
working notesThe claim the whole post is built on — a working note for you and your editor, not a section of the post. Complete means: a one-sentence thesis someone informed could disagree with, plus why you are the person to argue it and what is at stake if the reader ignores it.
- 2 questions
Reader
working notesWho you are writing toward — a working note that steers every word choice, never printed in the post. Complete means: one specific reader, what they currently believe about the topic, and the change in thinking or behavior the post is trying to cause.
- 1 question
Title
The headline the post publishes under — one line of display type at the top of the piece. Complete means: a working title that names the claim (not the topic), plain enough that the right reader knows in five words this post is for them.
- 2 questions
Opening Hook
The first paragraph that buys the rest. Complete means: an opening that creates a curiosity gap or names a tension in the first two sentences, drawn from a specific moment, image, number, or contradiction — no throat-clearing.
- 3 questions
Key Points
The spine of the post. Complete means: two to four points that each independently support the thesis, in a deliberate order, with the strongest objection to the argument addressed head-on.
- 3 questions
Stories & Evidence
The proof only you can supply. Complete means: at least one first-hand story told with specifics (names, numbers, dates, before/after) and any supporting data, tied explicitly to the points they prove.
- 2 questions
Conclusion
The landing. Complete means: the tension from the hook is resolved, the thesis is restated with the weight of the evidence now behind it, and the reader leaves with one specific thing to do or reconsider — not a summary.
The kind of questions it asks
- What is the one thing you want readers to remember — as a claim, not a topic? Test: could a smart person disagree with it? "Estimates are political documents" passes; "thoughts on estimation" does not.
- Picture one real person who needs this post. Who are they, what is their situation, and what do they currently believe about your topic?
- Give the post a working title — one line that names the claim plainly. Don't polish it yet: "Estimates Are Political Documents" beats a clever pun that hides the point, and we'll sharpen it once the argument is on the page.
Ready when you are.
Every answer inks the page in. Skip anything; return anytime.